Do you need programmatic advertising for your small business? While it’s more expensive because of platform costs, discover why you need it, its benefits, and how to set it up.
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising.
But for those who might have more limited resources (and time), knowing where to get started can be tricky.
Read on to learn how to embrace and start building your business’s strategy for programmatic advertising.
What is Programmatic Advertising?
Programmatic advertising uses algorithmic technology to buy and sell advertising space. The term programmatic refers to how the advertising space is bought and sold.
This does not mean the entire ad-buying process is automated; you’ll still need to input details around targeting, budgets, and desired results to enable the software to buy the right advertising space based on your business goals.
Programmatic ad buying offers mass distribution for advertisers looking to reach a wider audience across the internet.
For smaller businesses, it’s worth noting that programmatic ad buying is not a free auction platform (like Google’s Display Network – see next section!). To access the available inventory (websites), you must source a programmatic advertising (SaaS) platform.
What’s The Difference Between “Programmatic” And Google’s Display Network?
If you’re reading this post, you’re likely familiar with the Google Display Network (GDN).
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising.
But for those who might have more limited resources (and time), knowing where to get started can be tricky.
Read on to learn how to embrace and start building your business’s strategy for programmatic advertising.
What is Programmatic Advertising?
Programmatic advertising uses algorithmic technology to buy and sell advertising space. The term programmatic refers to how the advertising space is bought and sold.
This does not mean the entire ad-buying process is automated; you’ll still need to input details around targeting, budgets, and desired results to enable the software to buy the right advertising space based on your business goals.
Programmatic ad buying offers mass distribution for advertisers looking to reach a wider audience across the internet.
For smaller businesses, it’s worth noting that programmatic ad buying is not a free auction platform (like Google’s Display Network – see next section!). To access the available inventory (websites), you must source a programmatic advertising (SaaS) platform.
What’s The Difference Between “Programmatic” And Google’s Display Network?
If you’re reading this post, you’re likely familiar with the Google Display Network (GDN).
The GDN is only a small part of the total available inventory (ad space) for display advertising online – and as such, it is more affordable for smaller businesses just starting out with the display.
However, the GDN is just one ad exchange, and most programmatic platforms enable access to multiple ad exchanges in the same platform.
